Meet our Editors

MICHAEL LOMBARDI, MBA

Michael Lombardi founded investor research firm Lombardi Publishing Corporation in 1986. Michael is also the founder of the popular daily e-letter, Profit Confidential, where readers get the benefit of Michael’s years of experience with the stock market, real estate, economic forecasting, precious metals, and various businesses. Michael believes in successful stock picking as an important wealth accumulation tool.

Michael has authored thousands of articles on investment and money management and is the author of several successful investing publications, including The Lombardi Letter for Wealth Preservation and Growth, Investing with Michael, and Lombardi’s Crisis Profit Alert.

Michael has been widely recognized as predicting five major economic events: In 2002, he told his followers to get into gold; he told them to get out of the housing market in 2006; he predicted the recession of late 2007; he warned readers to get out of stocks in the fall of 2007; and he advised readers to get back into stocks in March 2009.

Married with two children, Michael received his Chartered Financial Planner designation from the Financial Planners Standards Council of Canada and his MBA from the Graduate Business School, Heriot-Watt University, Edinburgh, Scotland.

JOHN WHITEFOOT, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities. He contributes to Lombardi’s Profit Confidential and Daily Gains Letter newsletters.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

MOE ZULFIQAR, BAS

Moe Zulfiqar joined Lombardi Financial as a research analyst and editor, and writes for Lombardi’s Profit Confidential and Daily Gains Letter newsletters. He provides insight into current market conditions, trends, and where the next big opportunity will surface. Moe analyzes macroeconomic conditions, but has a special interest in the basic materials, financial, and technology sectors.

Moe has a strong understanding of North American capital markets. A student of world finance and trading, he has extensive knowledge of both fundamental and technical analysis, and uses them to evaluate high-growth investment opportunities.

Moe is a graduate of the York University business program. He is an avid runner and has completed two half-marathons. In the past, Moe has participated in competitive football, wrestling, and rugby. He is an avid football fan, and his favorite team is the Dallas Cowboys.

ROBERT APPEL, BA, BCL, LLB

Robert Appel is a semi-retired lawyer-journalist. In his native Canada, he had his own syndicated radio show on CBC RADIO for 11 years, another syndicated radio show on CKO-RADIO, and was a frequent guest on Canada AM and Global Noon news. In the U.S., he authored several consumer books, was a guest on Good Morning America, and had his own regular radio commentary on WKBW Radio. His byline has also appeared in the LA Times.

While still an undergraduate, Robert used to “day trade” by purchasing a security at a nearby brokerage on his way to class in the morning and then selling it on his way home that night. In the 1990s, he managed the communication division of a U.S. firm that had set up shop in Canada. Robert was Editor-in-Chief of the organization’s newsletter, which boasted a paid circulation of more than 30,000 readers. He has also served as editor of a mining and resource-oriented letter for another leading publisher and developed Canada’s first-ever home study course on investing over the internet at a major communications company.

ALESSANDRO BRUNO, BA and MA

Alessandro holds a BA and MA in International Relations all at the University of Toronto. Alessandro has been published extensively and is a frequent guest on television news programs including the BBC, CBC, and CTV. Alessandro has worked as an industry analyst, lived and worked abroad extensively, and served as a United Nations officer in North Africa.

Alessandro was also an analyst in the global investment banking sector for a leading international advisory group responsible for putting sustainability and corporate responsibility on the finance map; specializing in aerospace, transportation, energy, and mining sectors.

Alessandro speaks many languages other than English and his native Italian, including Spanish, French, German, Arabic, Persian, Russian, and Portuguese, and has a working knowledge of Portuguese, Arabic, and German.

BENJAMIN A. SMITH

Ben is an editor at Lombardi Financial, specializing in politics, macroeconomics, and precious metals investing.

Ben has an affinity for contrarian investment ideas neglected by the mainstream media. Before joining Lombardi Publishing, he worked as an equities trader on a major Bay Street investment desk. He also served as Vice President of Bitgold, an international payments service which allows people to transfer funds and hold savings with physical gold.

Ben has profiled, covered, and written investment profiles on thousands of companies, both publicly and privately listed. His work has been featured on Business Television and in The Globe & Mail. Outside of his professional life, Ben enjoys time outdoors, family getaways, and following professional baseball.